A Silicon Valley Party Tries To Put Guests To Sleep – Daily Talks

On a recent night, the hottest place for a certain swath of tech-happy San Franciscans to be was sprawled out, eyes closed, on the floor of an elegant Victorian in the city’s Pacific Heights neighborhood. A dozen others, sunk deep into couches, were nodding off with faint smiles on their faces. The sun had set hours ago. Candles illuminated the cozy living room, lined with bookshelves and paintings.
The event was meant to underline the importance of sleep — the struggle to make time for it, the agony of tossing and turning, the exhaustion from having too little. And every pain point, as they like to say in Silicon Valley, is a profit opportunity. “I think meditation’s very 2014 or very 2015,” half-joked Susan MacTavish Best, a self-described brand influencer who was throwing the sort-of slumber party for a sleep app, Calm, at her home.

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