DKNY Ramadan-ATUM Film Production

This was the first ever international label to run a line of clothing for Ramadan and Havas, the digital agency wanted to highlight how their client crafted their DKNY Ramadan.ATUM got up close and captured every moment of the DKNY Ramadan campaign making which was styled by prominent Middle Eastern fashion influencers — Yada Golsharifi, fashion editor of Styles Magazine, and Tamara Al Gabbani, a fashion designer in Dubai — who also model the collection for the #DKNYRamadan campaign.

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